In Maiatza, the streets of Bilbao fill with visitors. While the presence of travellers is already significant throughout the year in the capital of Bizkaia, as summer approaches it becomes massive.

This year, in addition, the staging of the 2025 UEFA Europa League final in the city will mean that tens of thousands of people will pack the city.

It is very important that this tourism effect radiates from Bilbao to the many heritage, cultural and natural attractions treasured by the towns of Bizkaia.

For this reason, and also to spark the interest of the local population, between 13 and 26 Maiatza, Punta Begoña will have a very attractive presence on the main transport artery for those tens of thousands of people, locals and visitors alike, who use the metro as their means of transport.

Through spectacular posters placed in the Casco Viejo and San Mamés stations, Punta Begoña will invite people to take a Journey Through Time from the Galleries, and to immerse themselves in situ, through the most innovative technologies, in the key historical moments experienced by the monument and, from there, in relevant events in the history of Bizkaia, Euskadi, Spain and even Europe, from 65 million years ago to the present day.

A 360º visualisation, obtained from a virtual recreation created using artificial intelligence, special effects and a cinematic aesthetic, will be the image of the proposal.

The link to the website puntabegonagetxo.eus will provide access to the overall information about the project, as well as the full range of activities, themed visits, dramatised tours, landscape tours, exhibitions, presentations, forums, concerts, etc., that take place at Punta Begoña in parallel with the restoration of the monument.